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Mission, Vision & Values

Our Mission

As an innovative leader in the most important industry in the world it is our commitment to help our customers, employees, owners and communities adapt and thrive within our changing environments. AgriVision Equipment Group is a full service John Deere farm and consumer equipment dealer offering new and used farm equipment, tractors, combines, hay equipment, lawn mowers, skid steers and much more. We have convenient locations across Western Iowa to serve Iowa, Nebraska, and Missouri. Providing unbeatable new and used agricultural and homeowner equipment sales, parts and service is what makes AgriVision Equipment Group, your John Deere dealer.

Our Vision

AgriVision Equipment Group is a leading multi-location John Deere Dealer that provides quality products, services, and solutions for agricultural, residential, commercial, and other valued customers locally and worldwide. We strive to operate by the following values to achieve all-win solutions with our customers, employees, owners, manufacturer and local communities:


Integrity - Strong, trusting and respectful long-term relationships

    • Demonstrate long-term commitment for all
    • Communicate the truth respectfully
    • Meet all commitments and obligations
    • Be fair to all and take accountability for your actions

Excellence – Consistently meeting or exceeding expectations

    • Act with a sense of urgency and deliver what is expected and promised
    • Anticipate and deliver innovative solutions
    • Continuously improve our capabilities and performance
    • Approach all situations as learning opportunities and be open to new ideas
    • Inspire passion and energy for our work life contributions

Financial Responsibility – Strong return on time, effort and resources for all

    • Deliver superior value
    • Manage time, resources and risk to achieve best results
    • Develop and invest in people and resources
    • Work from sound goals, plans and actions

Teamwork – Collaborate to build strong and positive relationships so that our environment is productive and satisfying for all

    • Be respectful and promote a positive enjoyable environment
    • Openly listen, communicate and cooperate to find the best solutions
    • Recognize others for their contributions
    • Effectively work together for the benefit of all

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